This is just a little helpful nugget for all your WordPress fanatics out there. Assuming you’re using, or have copied over, the code from the default theme, you’ll probably notice the words “Blog Archive” as the title of your page. In my opinion, this is a poopy SEO practice and doesn’t add anything. If you were to google something you also have an additional 14 characters that will often lead to your page title being truncated. So let’s get rid of it!
The Problem
The default WordPress setup inserts the words “Blog Archive” in between your web site name and the actual blog post title.
The Answer
- Login into the site admin of your WordPress blog
- Click Design in the main nav
- Click Theme Editor in the secondary nav
- Click Header in the theme files section (right column)
- Find the following code and delete it:
<?php if ( is_single() ) { ?> » Blog Archive <?php } ?>
That’s the gist of it. If you can’t find that big of code use your ctrl+f/command+f. That shortcut is your friend. Hopefully you’ll experience some better SEO as the remaining words in your title carry more weight.
I’m off to Eugene to watch the Ducks stomp UCLA this weekend. Be back Monday. Have a good weekend:)

They really need to take this out of the default
Agreed.