Obama Logo Design

Sender LLC, a digital brand consultancy and design studio, has uploaded two videos to YouTube outlining the creation of the Obama ’08 Campaign identity. As I’ve said before on this site, it doesn’t matter what political affiliation  you have to understand what a success his campaign identity was. The look of the campaign was tightly choreographed and executed with relatively few flaws. These two videos make for a very interesting view of the process in creating such an identity. Have a look!

Part 1

Part II